How Google Reviews Influence Customer Purchasing Decisions – Especially in F&B
In today’s fast-paced digital world, purchasing decisions are rarely made without checking what others say first. In fact, Google Reviews have become one of the most powerful tools influencing customer behavior. Especially in the restaurant and café industry.
Whether you run a fine-dining spot in Riyadh or a cozy café, your star rating may be the first (and last) impression you make on potential customers.
Why Google Reviews Matter More Than You Think
📊 Let’s look at the numbers:
98% of consumers read reviews before making a purchase.
81% specifically check Google Reviews before choosing where to dine.
88% trust online reviews as much as personal recommendations.
Having no reviews at all? That’s a deal-breaker for 44% of customers.
Just one more star in your Google rating can boost your revenue by up to 9%.
It’s no longer just about food or service, it’s about your online reputation.
Perfect Scores? Not Always Perfect
Surprisingly, an all-5-star profile can feel too good to be true. Customers often trust businesses with a balanced mix of positive and critical reviews.
What matters more than perfection is authenticity and how you respond to feedback, Especially the negative kind.
Responding to Reviews Is Not Optional
📌 Studies show:
88% of people are more likely to buy from businesses that respond to all reviews.
Ignoring feedback can lead to 15% higher churn.
89% of customers read how businesses reply to reviews.
Each response is a chance to show you care and to win (or lose) future customers.
Final Thought: Your Star Rating Is Your Silent Salesperson
Your restaurant’s Google profile is working for or against you 24/7.
It builds trust, drives visibility, and directly impacts your revenue.
Let Me Help You Grow
I’m Arwa Elshayegi, a strategic marketing consultant based in Riyadh, specialized in growing restaurant and café businesses through data-driven marketing and clear content strategies.
📍 I offer:
A free 30-minute consultation to audit your brand and online presence.
A 90-day growth plan tailored to your business and target audience.
📩 Book your free session now and start transforming reviews into real revenue.
