Portfolio Highlights

Proven Strategies & Marketing plans

Customized plans that transform insights into real business outcomes.

Strategic Brand Development:-

• Worked on a full brand revamp and growth strategy for a multi-service F&B concept based in Riyadh, known for its fresh baked goods and café experience. The goal was to position the brand as a warm, modern, and emotionally engaging destination for premium everyday indulgence.

• Brand Positioning & Messaging:
  Developed a new brand personality that blends emotional connection (“baked to smile”) with modern Saudi aesthetics, emphasizing warmth, consistency, and joy.

• Customer Experience Strategy:
  Proposed improvements across dine-in, takeaway, and delivery channels, aligning interior design, service language, and packaging with the brand’s personality.

• Service Line Expansion:
  Crafted tailored marketing plans for two key services:

  • Catering Services: Targeting corporate clients with customized menus, branded packaging, and B2B offers.

  • Custom Cakes: Focused on online pre-orders, seasonal themes, and personalized options.

• Digital Presence & B2B Sales:
  Suggested a full funnel strategy including influencer collaborations, seasonal campaigns, and website upgrades with tracking and analytics tools.

Key Contributions:-

Impact:-

• A unified brand experience across all customer touchpoints.

• Growth-ready positioning for future expansion in Riyadh.

• Increased appeal to corporate and high-end clientele via curated service packages.

Note:-

• Details of the internal strategy, creative frameworks, and execution plans are proprietary. A private walkthrough of this case is available upon request for qualified partners.

Strategic Objectives:-

• Position the venue as a must-visit luxury destination

• Build early interest through curated influencer experiences

• Establish a strong digital presence aligned with the brand identity

• Brand Positioning & Communication Direction:
  Defined a clear brand voice focused on exclusivity, experience, and sophistication, targeting affluent and trend-conscious diners.

• Social Media Strategy:
  Developed a phased plan covering pre-launch buzz, grand opening content, and sustained engagement across Instagram and TikTok.

• Influencer & Community Outreach:
  Curated a list of local lifestyle influencers for targeted preview experiences and soft opening invites to build word-of-mouth organically.

• On-Ground Activation & Events:
  Designed a guest journey for soft and grand openings, including branded gifting, content creation moments, and curated F&B storytelling.

Key Contributions:-

Overview:-

• Crafted a complete marketing action plan for the launch and positioning of a luxury social dining experience in Riyadh, aimed at attracting elite guests and establishing the venue as a must-visit destination for high-end gatherings and lifestyle moments.

Note:-

• This strategy was delivered as a proposal with clear pathways for successful execution.

Additional portfolio samples available upon request.

Additional portfolio samples available upon request.

Branded Events & Launch Experiences

End-to-end planning and execution of impactful brand openings.

Chotto Matte Riyadh Grand Opening – 2025

• Pre-Launch Planning:
  Developed a full campaign roadmap covering pre-launch, launch, and post-launch phases.

• Creative Direction:
  Built the concept, storyline, and local adaptation for the brand's positioning in the Saudi market.

• Teaser & Reveal Campaigns:
  Created and managed teaser content, reveal visuals, and storytelling touchpoints across digital platforms.

• Digital Advertising:
  Directed and managed paid ads across Instagram, TikTok, and Google — from content creation to performance tracking.

• Influencer & PR Strategy:
  Curated a list of celebrities and key local figures, managed invitations, and coordinated media coverage and influencer activations.

• Event Execution:
  Oversaw the full guest journey, on-site brand presence, press coordination, and video content production.

• Growth-ready positioning for future expansion in Riyadh.

• A 360° launch experience — from concept to coverage.

Thinnies Saudi Arabia Launch – Coming from Kuwait

• Venue Setup:
  Oversaw the layout, branding elements, ambiance, and décor to ensure a memorable guest experience.

• Entertainment & Experience Flow:
  Coordinated live elements and sensory experiences to reflect the brand's energetic vibe.

• Vendor Management:
  Managed all event suppliers including AV, catering, design, and production to ensure cohesive execution.

Oliosoto Riyadh Launch – From Lebanon to Saudi Arabia

• Concept & Theme:
  Created a refined launch concept capturing the fusion of cultures and upscale dining elegance.

• Guest List Curation:
  Selected and invited VIP guests, food critics, and high-profile figures aligned with the brand’s image.

• Venue Setup:
  Oversaw space styling, lighting, and brand ambiance to reflect the luxurious and modern brand tone.

• Invitations & Coordination:
  Designed premium invitations and managed RSVP tracking and guest communications.

• Entertainment:
  Curated a tasteful entertainment experience to complement the fine dining atmosphere.

• Marketing Direction:
  Guided pre-launch storytelling and digital presence to build anticipation.

• Influencer Strategy:
  Managed outreach and invitations for top-tier lifestyle and F&B influencers in Riyadh.

• Video Coverage:
  Directed the creation of a high-end recap video showcasing the brand’s elegance and event energy.

• Branded Gift Items:
  Developed elegant takeaway gifts reflecting Oliosoto’s identity and attention to detail.

• Social Media Coverage:
  Oversaw live posting, reels, and influencer tagging to maximize digital visibility during and after the event.

Social Media & Content Highlights

Curated content and social media success from real projects.

Additional portfolio samples available upon request.

Influencers' & Digital Ads Campaigns

Data-backed influencer marketing and optimized ad performance results.

Additional portfolio samples available upon request.

• A targeted Instagram campaign designed to boost Deemah’s brand engagement. It ran two ads that collectively reached over 47,000 users and generated 13,352 interactions. With high engagement rates, particularly in likes and comments, the campaign demonstrated strong audience resonance and effective content placement within a short 6-day period.

• Oliosoto's digital campaign spanned TikTok and Instagram to build awareness and engagement for its luxury dining concept. The campaign achieved over 1.3M impressions on TikTok and 500K on Instagram, with thousands of clicks, likes, and views across platforms. The results reflect strong resonance with audiences in Saudi Arabia.

• The International Brand Chotto Matte launch campaign that made a remarkable impact across Saudi Arabia. The event ranked #2 on X’s trending list, attracted over 1,200 VIPs and influencers, was covered by 20+ top media outlets, and achieved over 5 million views across campaign videos creating massive nationwide visibility and buzz.

Testimonials & Feedback

Real feedback from brands I’ve worked with and supported successfully.

أروى شغوفة بعملها ومحترفة جدًا – تجربة العمل معها كانت رائعة

خالد عبدالعزيز - مدير تنفيذي شركة سوار المتحدة للتجارة

It has been a pleasure working with Arwa on marketing initiatives. Her creativity, professionalism, and dedication have made a significant impact.

Ben Mhassoun - Chotto Matte General Manager

★★★★★

★★★★★

★★★★★

Arwa is a true professional — dedicated, focused, and passionate about her work. She brought great energy, creativity, and determination to every project she handled.

Maher Alsafadi - Afkarcity Events Owner

★★★★★

Arwa’s spirit, sharp insight, and tireless work ethic were not only valuable to the team they were truly inspiring. She approached every challenge with grace and resilience, and here contributions left a lasting impact that is still felt today.

Ahmed Hubeichi - The entertainer KSA Marketing Director

★★★★★